InchBug Packaging Update

Client:

InchBug

Year:

2023

Once the logo was chosen, the company rebrand could begin. Since the update was dramatic, I wanted the new packaging to remain familiar to the customers. I preserved the overall structure while updating the design to incorporate the new palette, graphics, and branding guidelines. The copy was changed to be more naturalistic, and the up-sale images were dropped in favor of QR codes.